After the build: a practical launch playbook for first traction

Week‑one traction without theatrics Launch isn't an ending; it's a clock. The right loop is quiet and relentless. Show the value, fix something small daily, and keep two charts in view. The loop that works Post a 30 - 45s demo that makes the "aha" obvious. Ship one improvement and explain why it matters. Answer five real questions where users live. Track activations and time‑to‑value; ignore vanity spikes. When response is flat Cut steps to the value moment, not features. Rotate the headline until people paraphrase it back. Talk to users in plain language and change the product the same day. Week one is about momentum and clarity, not breadth. Keeping score A single dashboard with activations, time‑to‑value, and a short daily note is enough. Simplicity keeps attention on the work that moves the needle.